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Can I use UTM tags in DPA ads
Can I use UTM tags in DPA ads
Updated over a week ago

Yes, you can use UTM tags in dynamic product ads (DPAs) on Facebook.

UTM tags are used to track the source of traffic to your website or landing page. By adding UTM tags to your DPA links, you can track the performance of your ads in Google Analytics or other web analytics tools.

To add UTM tags to your DPA links, follow these steps:

  1. Create your UTM parameters using Google's URL Builder or another UTM generator.

  2. Add the UTM parameters to your DPA link. For example, if your DPA link is "https://www.example.com/product/123", you can add UTM parameters like this: "https://www.example.com/product/123?utm_source=facebook&utm_medium=cpc&utm_campaign=dpa".

  3. Use the modified DPA link in your ad creative or ad copy.

By adding UTM tags to your DPA links, you can track the performance of your ads more accurately and gain insights into which channels and campaigns are driving the most conversions.

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