Create a Facebook Ads account: If you don't already have one, you will need to create a Facebook Ads account. This will allow you to create and manage your ad campaigns and track conversions.

Create a Facebook Pixel: Once you have a Facebook Ads account, you can create a Facebook Pixel. This is a piece of code that you add to your website to track visitor activity and conversion events.

Install the Facebook Pixel: Once you have created the Facebook Pixel, you will need to install it on your website. This involves adding the Pixel code to the header of your website.

Create conversion events: Conversion events are the actions that you want visitors to take on your website, such as making a purchase or completing a lead form. You will need to create these events in your Facebook Ads account.

Test your Pixel: Once you have installed the Facebook Pixel and created your conversion events, you should test your Pixel to ensure that it is tracking events correctly.

Set up Conversion API tracking: Conversion API tracking allows you to send conversion data directly from your server to Facebook, bypassing the need for the Pixel to fire on the user's browser. To set up Conversion API tracking, you will need to create an access token and set up the necessary server-side events.

Verify your Conversion API: Once you have set up Conversion API tracking, you should verify that it is working correctly by checking the API status in your Facebook Ads account.