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Facebook Pixel tracking / Conversion API
How do I test Facebook Pixel is tracking events correctly?
How do I test Facebook Pixel is tracking events correctly?
Updated over a week ago

To test if Facebook Pixel is tracking events correctly, you can follow these steps:

Install the Facebook Pixel Helper Chrome Extension: This is a free tool offered by Facebook that allows you to check if your pixel is working correctly on your website.

  1. Go to your website: Once you have the extension installed, go to your website and load the page where the pixel is installed.

  2. Check the Pixel Helper Icon: Look for the Pixel Helper icon in the top right corner of your browser. The icon will display the number of pixels found on the page.

  3. Check for pixel events: Click on the Pixel Helper icon and select "Track Events". This will show you a list of the events that have been fired on the page.

  4. Verify the pixel events: Check that the events listed match the events you have set up in your Facebook Ads Manager account. If they match, then the pixel is tracking events correctly.

  5. Test multiple pages: Repeat the above steps on multiple pages on your website to ensure that the pixel is tracking events consistently across your site.

Additionally, you can also create a test event and trigger it manually to ensure that the pixel is recording the event correctly. You can do this by following Facebook's documentation on manually testing your Facebook Pixel.

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