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Facebook is reporting more sales than I get in Shopify. What should I do?
Facebook is reporting more sales than I get in Shopify. What should I do?
Updated over a week ago

There are several factors that could contribute to Facebook reporting more sales than you get in Shopify. Here are a few things you can do to investigate the issue:

  1. Verify the accuracy of your Shopify data: Make sure that your Shopify store is properly tracking all of your sales. Check your settings and make sure that all necessary data points are being captured.

  2. Check the attribution: Facebook ads can be attributed to sales that take place outside of Shopify. For example, if a customer clicks on a Facebook ad and then makes a purchase on your website at a later time, that sale may not be attributed to Facebook in Shopify. You can use Facebook's own analytics tools to cross-check whether the conversions are actually happening or not.

  3. Look into discrepancies in reporting: Sometimes reporting discrepancies can occur due to differences in the way that Facebook and Shopify measure sales. Facebook may count sales differently than Shopify does, and this could cause a difference in reported sales numbers. This is something that you can investigate further by looking into the specific metrics that are being reported by each platform.

  4. Seek professional help: If you're still having trouble figuring out why Facebook is reporting more sales than you get in Shopify, consider seeking professional help from an e-commerce consultant or marketing agency.

In any case, it's important to ensure that you have a clear understanding of where your sales are coming from and how they are being tracked. This will help you make informed decisions about your marketing and sales strategies moving forward.

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