UpStackified Shopify app uses Facebook Pixel and Google Analytics tracking to track conversion events on your website. These tools allow the app to collect data on user behavior and track various conversion events, such as purchases, add-to-cart events, and page views.

To track conversion events using Facebook Pixel, you need to connect your Facebook account to the app and select the Facebook Pixel you want to use. Once your Facebook Pixel is connected, the app will automatically track conversion events on your website and send the data to your Facebook Ads Manager account.

To track conversion events using Google Analytics, you need to connect your Google Analytics account to the app and select the GA4 property you want to use. The app will then automatically send data to your GA4 property, allowing you to track user behavior and conversion events on your website.

In addition to Facebook Pixel and Google Analytics tracking, UpStackified also provides a range of conversion optimization features, such as automatic pixel installation, dynamic retargeting, and ad spend optimization. These features help you optimize your advertising campaigns and improve your conversion rates by targeting the right audience and displaying relevant ads to potential customers.